This week we our guest is Kellie Patry the founder & creative visionary of Kellie Patry. They describe themselves at “A design practice dedicated to immersive hospitality design.” Kellie’s design projects include many of the most influential gathering places in the United States, so there is a good chance you have been engaged with their work without even knowing it.
- What got you into what you are doing today?
Play. My interest in design started at a very young age and became a reality when someone was brave enough to hire me.
- How have you used social media in conjunction with your business?
Social media is the perfect research tool. It is my voyeuristic view and insight on my audiences’ unedited opinions. It is also a lens into my own thoughts on my work and process.
- Who are your mentors, inspirations, and/or heroes in the business?
- Fill in the blank: I can’t make it through the day without _________
pen and paper
- What’s the best advice you ever got? The worst?
Worst advice, became a “story-teller”. Designers create experiences, we are not creating the character’s that fill them.
Best advice, Take risk and ignore the critics.
- What are some of your biggest challenges?
When a client invests in a project, the risk of pursuing the known versus the unknown is a constant temptation. You, the audience, expect more from designers and brands than ever before. This awareness is a direct result of social media because brands have seconds to develope a relationship with their audience. As client’s face the the milestones of developing a brand – fear tempers confidence.
- What would surprise people most about your company?
The creative effort is hard work. I start with a white box and work from every direction constantly challenging your assumptions and working an idea’s till the idea make sense and is defendable. The creative process is profound and terrifying and not an act of divine inspiration and/or youth. The paradox is this, to be creative, skill and habit are essential to originality. Inspiration comes from imagination, discussion, clarity and a focus on elegance.
To contact Kellie Patry Contact@kelliepatry.com – Direct line: 213.537.5060