Today we are sharing a conversation we had with Kristin Schloesser from We Are Team Hans, they have a unique way of working with artists. They are having success in an industry that has contracting sales and issues around getting paid when an artist has genuine success. Kristin is a great example of a small business owner that did not allow the things she could not change to effect the things she can change.
From their web site: We Are Team Hans LLC, founded in 2011 by Founder and Owner Kristin “Gypsy” Schloesser, is a group of music industry veterans, with 20+ years collective experience, who know how the industry works. Team Hans = The Evolution of Artist Management | Have A Nice Show.
We exist as a platform to work with artists to leverage their identity, brand, and image in unique and clever ways; this is done through various creative endeavors such as merchandise, marketing, branding, partnerships, touring opportunities, and more. We are allied with the 101 Group & Swish Mgmt — through these partnerships we offer full service management, PR, social media, consulting, sponsorships, touring opportunities and many other creative ideas to propel the careers of our clients.
- What got you into what you are doing today?
That’s a long winded story.. I always wanted to work in the music industry, but without knowing anyone, or lacking a mentor, I made my own circuitous path to artist management & tour production, by starting at a local venue in California, learning all aspects I could, ie: booking, promoting, marketing, prod management, etc and segued into a touring crew member.. which eventually brought me to my current position, owning my own mgmt co, and co owning a marketing & tour production co.. a multi faceted, creative boutique.
- How have you used social media in conjunction with your business?
I have used social media since Day 1 — it’s the most bang for your buck & quickest way to reach the demographic we need to reach, in my business. I believe my 1st broader use of social media, aside from basic Myspace & FB pages, circa 2008, was a “Tweet Up”.. we used Twitter to connect & “meet Up” at a show on Sunset Boulevard, at the Viper Room; we live streamed the show via Twit TV.. which I guess was new & cool in 2009.
Instagram is huge for us today, as far as flyers, for shows, single releases & promos of on air interviews, etc. The use of the perfectly sized graphic & the re-posting tools are endlessly valuable for us.
We obviously use apps such as Bandsintown, on our client FB pages & are always looking for the next “big” platform, ie: Snapchat, and tools in that vein, as well as Jammer.
- Who are your mentors, inspirations, and/or heroes in the business?
I am a huge fan of Richard Branson, Sharon Osbourne.. and more recently, in the last few years, Shannon O’Shea — she is such a strong, class act & example of a woman in the same industry, who can navigate the rough waters, and has for decades, in a very effective fashion. (Her work is legendary & speaks for itself, SOS Management. She has always had an ear for talent & concepts beyond the “norm” & that is where i reside, haha
- Fill in the blank: I can’t make it through the day without:
- What’s the best advice you ever got? The worst?
The best advice I ever got was “figure it out & make it happen”. The worst advice? I’m not sure.. I probably don’t recall, because I probably didn’t listen.
- What are some of your biggest challenges?
My biggest challenges currently are time management & balance — 2 things I thought I would grow into. I’m still growing, in those arenas, I guess.
- What would surprise people most about your company?
I think people would be surprised that I founded it with zero capital & I truly mean zero investment, besides sweat equity & a dream.