7 Questions with Kristin Schloesser of We Are Team Hans

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Today we are sharing a conversation we had with Kristin Schloesser from We Are Team Hans, they have a unique way of working with artists.  They are having success in an industry that has contracting sales and issues around getting paid when an artist has genuine success.  Kristin is a great example of a small business owner that did not allow the things she could not change to effect the things she can change.

From their web site:  We Are Team Hans LLC, founded in 2011 by Founder and Owner Kristin “Gypsy” Schloesser, is a group of music industry veterans, with 20+ years collective experience, who know how the industry works.  Team Hans = The Evolution of Artist Management | Have A Nice Show.

We exist as a platform to work with artists to leverage their identity, brand, and image in unique and clever ways; this is done through various creative endeavors such as merchandise, marketing, branding, partnerships, touring opportunities, and more.  We are allied with the 101 Group & Swish Mgmt — through these partnerships we offer full service management, PR, social media, consulting, sponsorships, touring opportunities and many other creative ideas to propel the careers of our clients.

  1. What got you into what you are doing today?

That’s a long winded story.. I always wanted to work in the music industry, but without knowing anyone, or lacking a mentor, I made my own circuitous path to artist management & tour production, by starting at a local venue in California, learning all aspects I could, ie: booking, promoting, marketing, prod management, etc and segued into a touring crew member.. which eventually brought me to my current position, owning my own mgmt co, and co owning a marketing & tour production co.. a multi faceted, creative boutique.

  1. How have you used social media in conjunction with your business?

I have used social media since Day 1 — it’s the most bang for your buck & quickest way to reach the demographic we need to reach, in my business. I believe my 1st broader use of social media, aside from basic Myspace & FB pages, circa 2008, was a “Tweet Up”.. we used Twitter to connect & “meet Up” at a show on Sunset Boulevard, at the Viper Room; we live streamed the show via Twit TV.. which I guess was new & cool in 2009.

Instagram is huge for us today, as far as flyers, for shows, single releases &  promos of on air interviews, etc. The use of the perfectly sized graphic & the re-posting tools are endlessly valuable for us.

We obviously use apps such as Bandsintown, on our client FB pages & are always looking for the next “big” platform, ie: Snapchat, and tools in that vein, as well as Jammer.

  1. Who are your mentors, inspirations, and/or heroes in the business?

I am a huge fan of Richard Branson, Sharon Osbourne.. and more recently, in the last few years, Shannon O’Shea — she is such a strong, class act & example of a woman in the same industry, who can navigate the rough waters, and has for decades, in a very effective fashion. (Her work is legendary & speaks for itself, SOS Management. She has always had an ear for talent & concepts beyond the “norm” & that is where i reside, haha

We Are Team Hans

  1. Fill in the blank: I can’t make it through the day without:

COFFEE

  1. What’s the best advice you ever got? The worst?

The best advice I ever got was “figure it out & make it happen”.  The worst advice? I’m not sure.. I probably don’t recall, because I probably didn’t listen.

  1. What are some of your biggest challenges?

My biggest challenges currently are time management & balance — 2 things I thought I would grow into.  I’m still growing, in those arenas, I guess.

  1. What would surprise people most about your company?

I think people would be surprised that I founded it with zero capital & I truly mean zero investment, besides sweat equity & a dream.

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