7 QUESTIONS WITH THE WINE JERK
Christopher Thomas Adams is at your service. Wine service, that is. Christopher makes learning about wine easy. With tastings to fit every budget and palate, he presents wine in a way that is easy to understand and enjoy. One hour with him and you will have a better understanding of wine, grape varietals and basic wine vocabulary. Knowledge by the glass, indeed.
What got you into what you are doing today?
I started off as a bartender. One day I realized that I liked the wine folks more than the vodka folks. Later, I worked at a very nice restaurant, and they had an award-winning wine list. I found it was very easy for me to talk to people about wine. The rest, they say, is history.
How have you used social media in conjunction with your business?
I am new to the digital marketing scene. The way I used social media in the past was admittedly inefficient and somewhat clumsy. I am changing my social media approach to incorporate more of the content that sets me apart.
Who are your mentors, inspirations, and/or heroes in the business?
Playing with the cat. I just get so much out of it. It’s my therapy, daily.
What’s the best advice you ever got? The worst?
Best: “Ooh-oo child. Things are gonna get easier. Ooh-oo child. Things’ll get brighter.”
Worst: “Trust me…”
What are some of your biggest challenges?
I feel the wine business has built-in challenges: Market saturation, price and availability and the ‘hoity-toity’ attitude from wine snobs. Also, I have a hard time telling people how great I am. I prefer to let my work speak for itself but you have to self-promote in our current business environment if you want to succeed.
What would surprise people most about your company?
The way we adapt. I do events for individuals, small groups, corporations, weddings, birthday parties, record-release parties and so on. I love to help people look good at their events. Also, I have a music-and-wine-tasting series, with a wide breadth of artists from Ravel to Sidney Bechet to De La Soul to Willie Nelson. This surprises and delights a lot of people.
Where to find The Wine Jerk
Take a look at what The Wine Jerk can do for your next EVENT!