The other day I was on Yelp looking for a restaurant. It was surprising how many restaurant owners or managers didn’t respond to Yelp restaurant reviews. Restaurant owners need Yelp Reviews The days of old (about 6 months ago internet time moves quickly) when restaurants could ignore Yelp reviews, good, bad or indifferent are gone. […]
Over ten years experience consulting brands on digital, social media & mobile marketing with a focus on ROI. I have been focused on developing traditional and digital marketing strategies for clients across various industries.
Entries by Michael
Social Media Optimization (SMO) The new SEO Social Media Optimization is the use of social media platforms to traffic to your website, engage with your customers and build a stronger sales relationship. If used correctly Social Media Optimization will impact your web site’s ranking on Google. In the not so distant past Google gave very […]
[h1]Facebook Fan Page [/h1] Facebook is the 900 pound gorillas in the social media space so it would make sense that it’s the first place small business owners turn to begin. The good news is your customers are already on Facebook, the bad news is your customers are already on Facebook. This makes it very […]
[h1]What are your YouTube marking questions?[/h1] We are one of the few social media companies that does YouTube marketing that drives on YouTube page engagement, not embedded videos on others pages. Why is this important? On YouTube page engagement delivers social media engagement on other platforms such as Twitter, YouTube, Pinterest and the like. The […]
Training – Do you have a formal training program? How do you know your staff is ready to engage with your customers? We have created a sales driven organization, this means everyone in the company is eligible for a commission. Operations is encouraged to “hit the streets” 2-3 times a month so they can really understand why […]
Or should we train our store employees to ignore customers when they ask questions? I have been doing an experiment for the last month complimenting and asking questions of brands from small businesses to major brands. I did about 15 tweets, no one was a complaint, and all my tweets were sincere and honest. Would […]
1. The “unreachable” prospects live on social media There are current and potential customers that only engage with brands via social media. They want to schedule appointments through Facebook, get the latest information via Twitter, see how others use your product over Instagram, and learn what others think of you from Yelp or Foursqare […]
There is a lot of press about the “new” Twitter #Music app, in a blog post, Twitter’s engineers said the new service “uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists.” I believe the fatal flaw of the app, as a music discovery tool, is that […]
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