Entries by Michael

Yelp Restaurant Reviews

The other day I was on Yelp looking for a restaurant.  It was surprising how many restaurant owners or managers didn’t respond to Yelp restaurant reviews. Restaurant owners need Yelp Reviews The days of old (about 6 months ago internet time moves quickly) when restaurants could ignore Yelp reviews, good, bad or indifferent are gone. […]

Social Media Optimization: The New SEO

Social Media Optimization (SMO) The new SEO Social Media Optimization is the use of social media platforms to traffic to your website, engage with your customers and build a stronger sales relationship.  If used correctly Social Media Optimization will impact your web site’s ranking on Google.  In the not so distant past Google gave very […]

YouTube Marketing Questions

[h1]What are your YouTube marking questions?[/h1] We are one of the few social media companies that does YouTube marketing that drives on YouTube page engagement, not embedded videos on others pages.  Why is this important? On YouTube page engagement delivers social media engagement on other platforms such as Twitter, YouTube, Pinterest and the like.  The […]

Focus On Staff & Sales

Training – Do you have a formal training program? How do you know your staff is ready to engage with your customers?  We have created a sales driven organization, this means everyone in the company is eligible for a commission.  Operations is encouraged to “hit the streets” 2-3 times a month so they can really understand why […]

Why Have Social Media?

Or should we train our store employees to ignore customers when they ask questions? I have been doing an experiment for the last month complimenting and asking questions of brands from small businesses to major brands. I did about 15 tweets, no one was a complaint, and all my tweets were sincere and honest. Would […]

Top 5 Reasons Small Businesses Need Social Media

1. The “unreachable” prospects live on social media    There are current and potential customers that only engage with brands via social media.  They want to schedule appointments through Facebook, get the latest information via Twitter, see how others use your product over Instagram, and learn what others think of you from Yelp or Foursqare […]

Music Discovery Apps & Twitter #Music

There is a lot of press about the “new” Twitter #Music app, in a blog post, Twitter’s engineers said the new service “uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists.”  I believe the fatal flaw of the app, as a music discovery tool, is that […]