In the beginning of September it seems as if the world resets. Summer is over. School is back in session. The weather gets colder, (not in LA!) and the daytime gets shorter. For a lot of parents this means it’s time to start meal planning and packing school lunches for their youngins again. For some, the idea of packed lunches can be overwhelming. One of the main issues people run into is keeping ideas fresh so their kids don’t get bored with the same thing over and over. For parents with children that suffer from celiac disease and lead a gluten-free lifestyle, this can be even more of a challenge.
As this is a big issue for thousands and thousands of people in America alone, some of the top gluten-free brands took a notice of this and it became a theme across social media sites. Brands like Rudi’s Gluten Free Bakery and Udi’s Gluten Free started various back to school campaigns promoting healthy lunch ideas for those with celiac disease or that are gluten intolerant.
With this in mind I approached Udi’s Gluten Free with an idea of a Back To School facebook chat between them and a client of Strategic Revolution, Chef Janet K, a gluten-free personal chef from Woodland Hills. Janet graduated from Le Cordon Bleu and has many years of experience as a personal chef and creates her own recipes to the gluten free community.
I found this to be a perfect client to brand fit. Chef Janet has a lot of great information to contribute and Udi’s is an established brand with over 1 million followers on facebook and saw the opportunity for them to mutually benefit each other.
After creating shareable flyers, content and creating a promotion strategy for the chat, it was very successful! Gaining over 600 likes, 150 comments and 70 shares as users asked questions to Janet and Udi’s and they provided them with School Menu ideas and tips. Engagement was at maximum levels.
When you find the best brand to connect with your client the possibilities are endless!