Branding Yourself: The New Way Stars Are Born

Branding Yourself: The New Way Stars Are Born

YouTube has fast become the new way to upload your talents onto the world. Case in point, take the time to Google Connie Talbot.  Talbot, now ten years old, has been showcasing her talents since the age of six. Due to her popular demand Talbot released an album that same year and appeared on Britain’s Got Talent. This growing trend makes me feel for one, very underachieving.  At age six my biggest accomplishment was probably the fact that I managed to eat a Popsicle without drooling on myself, let alone unleashing actual talents on anyone.Strategic Revolution personal-branding

But more importantly it makes me rather proud of them. I find those who follow their dreams with a reckless abandon to be inspiring. When shows like Toddlers and Tiaras or as I like to call it, Sixteen and Pregnant: The Early Years, floods social media outlets, it is reassuring to know that social networking can produce actual raw talent too. It has been said that the cream always rises to the top and now, thanks to social media sites I believe that’s true.  YouTube has been a catalyst for Adele, Lily Allen and even Justin Bieber. It makes you wonder how many talents slipped past us unheard before reaching out to the world became so simple a six year old could do it. I find this time to be an incredibly lucky one, not just for artists themselves but for us, the audience. Sensations are no longer what we are told about but they are what we find and support.  Justin Bieber started with one like and one comment, his grandmothers. Then a year later, Bieber Fever was born and it’s all thanks to an upload button.

Do you use social media’s benefits to your advantage? Or do you just indulge in them?

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