How a Webinar Can Help Your Small Business

webinarAttention all small business owners, we have a great tip for you today. Technology moves fast these days and sometimes it’s hard to keep pace with how it can help you be more successful in business – boosting productivity, saving money and improving collaboration. Ever heard of the term Webinar? For those of you who have not, a webinar is short for web-based seminar and is a presentation, lecture, workshop or seminar that is transmitted over the web. Something this simple can help promote your business and bring in new customers. The best thing about webinars is that they are free and people can view them from home or at the office which is great because everyone loves convenience. If you are still a little unsure about this we have put together a little guide of information that we came across to help you get comfortable with webinars.

Like anything else you do you want to make sure you come up with a good plan for your webinar in advance.  Think of these questions during the planning process:

  • What is the purpose of this webinar?
  • Why am I running it?

Once you have those answered it should be smooth sailing from there. You already know your target audience (at least you should) so come up with things that you can use to relate to them. A few things to keep in mind when planning is:

  • Make sure your webinar focuses on being educational, not all about sales.
  • Don’t be too serious. Keep it fun, entertaining and tell lots of stories.
  • Use personal stories, customer examples and/or case studies to explain your ideas.
  • Give yourself time – at least 15 minutes – for Q&A.

Once you have your first webinar experience you will notice that you are most likely ahead of your competition, this is not something everybody will want to do. Also, to a customer who has not seen this type of seminar or presentation, they see your webinar as very high value and ultimately see you as the go to person. Sometimes customers do not feel like they are in direct contact with your organization. But presenting through webinars helps to build those relationships with your customers. This is something they will not forget and your company is the one that will continue to go to. So go ahead and start your thinking, we know you can do it!

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