Restaurants need to use Snapchat
With the popularity of Facebook, Instagram, Twitter and pretty much any other social media site I feel Snapchat still hasn’t received the recognition it deserves. While there is an estimated 82 million users I think people are still unaware of the huge benefits of using the app. These messages are only last seconds but users are able to take screenshots that they can keep to view later but if you put it as a story they will have 24 hours to view it. I think restaurants can use Snapchat as an advantage to them. Snapchat has a demographic audience that is focused in the 13-23 year olds. Winning the hearts and minds of this audience will yield results today and into the future because this customer base will grow with your restaurant. This audience has a strong influence on where the family goes to eat. I believe that Snapchat’s audience will increase in age and first movers will have a competitive advantage. Taco Bell was one of the first brands to communicate with fans this way. This was so successful that other businesses can learn from it.
You will need to setup your own brand profile and start to build a list of “Snappers” who want to receive messages from you. Once you have your followers you can send out daily specials that way they can know what is going on specific to that day. Different days may bring in different customers; this gives you the ability to be creative, so come up with something different every day. Once you have that setup come up with ways to connect with your fans. Some ideas you can try are hosting contests or promos and give them sneak peeks of special dishes/drinks or seasonal items before they hit the menu. On one that I follow they hid a deal and you had to go look for it. It was pretty much you have 10 seconds, how bad do you want it. People love deals, so why not have fun with it. These are just a few reasons why restaurants need to use Snapchat to grow!
Social media is all about growing and with these short and simple steps you are bound to improve your business and bring in new cliental.