When a person hits the “Like” button on you Facebook Fan Page, they most likely want something back for doing so. Whether you own a small business, provide a service, or are an artist, Fans like to be rewarded. Get to know what your fans are interested in. Provide valuable content for them to read and use.
Reward your fans for being loyal with a Facebook Offer only available on your page. Engaging with your fans is also very important for your brand. The key is to keep them interested and coming back for more. This way they will share your page with their friends creating a buzz on your brand. I have found that contests and sweepstakes help engage fans as well. So the key points are Engaging, Rewarding, and recognizing your fans for being loyal.