Social Media Optimization (SMO)
The new SEO
Social Media Optimization is the use of social media platforms to traffic to your website, engage with your customers and build a stronger sales relationship. If used correctly Social Media Optimization will impact your web site’s ranking on Google. In the not so distant past Google gave very little value to social media platform links because they use a NoFollow attributes on their links. What is NoFollow: the inclusion of a NoFollow tag instructs the search engines NOT to visit the site or rather not to ascribe credit to boost the ranking of the destination site based on the link.
Google says: Essentially, using NoFollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using NoFollow, or if the URLs are submitted to Google in a Sitemap
In the last few months we have experimented with the impact of Social Media Optimization (SMO) and it IS impacting page ranking on Google. We have found that you need to get shares on Facebook or Google + to increase your overall rankings on Google. Facebook likes and comments have very little impact on your web site’s search ranking. The EdgeRank algorithm is looking for links to external domains. The goal is to have a link shared many times it can by via a post on your wall or others posting that link on their wall result will be positive. Twitter links impact in a similar way. Get your link retweeted by a few hundred users and it will lift in your ranking.
As with any Search Engine Optimization (SEO) or Social Media Optimization (SMO) process it takes time, strong content and engagement. Don’t fall prey to companies or individuals that want to charge you $5 to $5,000 and tell you they can change your ranking in hours or days.