[h1]Facebook Fan Page [/h1] Facebook is the 900 pound gorillas in the social media space so it would make sense that it’s the first place small business owners turn to begin. The good news is your customers are already on Facebook, the bad news is your customers are already on Facebook. This makes it very important that your business posts correct, up to date and complete information. You would never consider having your customers come to your business only to see an unfinished, messy, and dirty location?
It’s the same thing with Facebook, these tips are the beginning of the process it is not the only things a small business owner should do.
- Facebook Fan Page Information– complete all your contact info, description, hours of operation, type of business, web site address, phone number, profile image, cover photo and mission statement.
- Fan Page Pictures – at a minimum you should have ten (10) high quality clear pictures. There is no need for Photoshop use an on-line photo editor like PicMonkey. It’s a good strategy to brand each picture with your logo & a short description.
- Facebook Fan Page Posts – make sure you have at least ten (10) posts written, not ads, these posts should be information your audience will find valuable or entertaining. A good ratio of posts to ads (ads is any post that hypes your business) is 4:1. Make a decision to become a trusted source and an expert in your field, not just a sales machine.
- Education – here is your chance to develop a clear value to your audience. How many times have you thought “If only that customer understood how much labor goes into creating landscaping that delivers great “curb appeal”. This is your chance to explain the process. Another good idea is answer every question your sales team has ever been asked or objection they have experienced.
- Like Other Facebook Fan Pages – When we get a new client we are surprised at how few non-competitive local business pages they like. Please do your business a huge favor and like at least ten (10) local businesses that you believe in and use their services. When you make a post with them in it make sure you tag them. You’ll be surprised how quickly they like you and give you a shout out (if they like your product or service)
If you follow these tips, spend about 20-30 minutes a day on Facebook (posting, responding, commenting and liking others) you’ll find your Facebook fan page will increase its reach and people talking it will rise. Remember social media is a part of a long term sales and marketing plan not a set it and forget it process. If you have any other suggestions, comments or question please feel free to ask away!