People adore stories, so when using the basic elements of narration on Twitter, make sure it’s to your social marketing advantage.
Do you know how to tell your company/brand’s story on that social network?
Are you engaging your audience, even in 140 characters or less?
The boundaries of Twitter are not an excuse for putting storytelling to work, particularly when you consider the ways other people are turning it into an influential tool.
With that said, here’s a look at ways to use storytelling on the real/time, 24 hour clock of the social network.
To Tell a Story in The Literal Sense
Writer Clinton Yates created the hashtag, which signals a tweet-by-tweet narrative that gets posted during one afternoon.
A Way to Use Storytelling (Literally)
Even if you don’t start posting afternoon Twitter stories, here’s something to take away from Yates’s example: No tweet is alone.
Instead of looking at tweets only as single, independent updates, look at them as parts of a greater, larger whole (story).
When you can’t share a full story in one tweet, consider spreading the story across a several tweets, one after another and so on…
Creatively—To Tell a Story in a New Way
Stories today are about fresh things: Specific businesses, industries or even social media itself. Stories spread in different ways and are less packaged and have more constant. You are continuously telling your story on social media platforms, gradually with every tweet.
What A Creative Story May Look Like on Twitter
Personal branding is, at its quintessence, a form of storytelling. With each update, link and picture, you are telling the social stories of you and your brand. You are showing your audience (followers) who you are and what you find stimulating. For this reason, the best social media engagement includes post thinking. Consider what you want to convey, and more importantly what you want to be identified with.
Consistency is Key
Whether you’re Bob’s car dealership or the real-estate firm, Twitter is a great place to reinforce your message.
You email marketing and advertising, you have a website/blog — and with Twitter, you have another powerful tool for conveying to your followers, again, why they can count on you.
Keys to Strengthening Your Message
On social media as in any marketing attempt, stability is key. Determine your tone and voice, and stick to them. By fulfilling the expectations you’ve set, you not only strengthening your message, but also build believability.
To Let Your Audience Get to Know You (Personally)
The most popular way to use Twitter to tell a story is sharing personal details from your life experiences. Even when you blog for business, you’re still writing for your audience, and people like to hear personal stories. If you’re the face of your brand, be an unforgettable face. Share what you’re doing; what interests you, what you’re learning, what you can suggest from your personal experiences, etc.
Warning , Warning!
You don’t have to be an social media expert to know there’s a line when it comes to sharing personal information online.
So please use caution and stick to information you’re comfortable with the entire world knowing, and look for ways to make sure it is relevant to your general message.