How to Use Snapchat for Business

Snapchat for Business

Snapchat is a photo messaging app where you can take photos and videos. In addition to that you also have the ability to add text and drawings to your videos and photos. But did you know that Snapchat can also be used if you have a business? Unlike Facebook and Twitter you can use Snapchat as a more creative outlet to promote your business. We wanted to help you get started using Snapchat for business. 

Here are some of the basics courtesy of Snapchat 

  • The total length of Snap sequence is shown in seconds in the square at the top right of the screen. The length of each individual Snap is represented by the tracing line around the square.
    Snapchat for business

 

What do all the icons mean? It can take some getting used to so we thought we would help your learning curve by including a key that includes all the icons & their meaning (again, thanks Snapchat) 

Snapchat Icons

First, and what I feel is most important, is to research Snapchat. It is fairly new and unless you use it for personal use and are somewhat familiar with it than you should definitely know how it works first. Another very important step is to keep things casual with this app, keep the wording simple and have fun with it. Since you can add text or a drawing to the photos you can come up with something creative that makes your business stand out from the others. This is a great way for customers to see what you are all about.

The video below is a great example of how to use Snapchat for business by using Stories for your next event or dinner party or just your employees trying on the latest fashions you are selling at your boutique.  So many ways to use this application to further your message and . . .  STORY!!

Some things that you may want to concentrate on when you have Snapchat up and ready are sending out exclusive promos. This can help you reward loyalty customers as well as help you build up your audience base on the social app. You could setup giveaways and send out coupons.  I would also recommend coming up with something for each holiday, maybe a little jingle with a special holiday code.

In doing our research about Snapchat for business we found that there are not many companies that do a question and answer section. This could be where you shine the most. The customer could put in a question and there would be an automatic answer given to them. This would be so much easier than calling or chatting in and having to wait for someone to respond to you.  Another reason to use Snapchat for business – GET STARTED TODAY!

The best part about social media is it gives you the chance to connect to others in an amazing and new way.  Sign up today & remember we are here to help everyday.

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